Brand Archetypes

A brand isn’t just about having a fancy logo or a great website. These things are important, sure, but they’re not the core of what makes a brand a brand. To understand the true essence of branding, let’s take a step back and ask ourselves a simple question: When should we start thinking about our brand’s logo?

Well, think of it this way: your brand is like a person. And before you start dressing them up with fancy clothes, you want to make sure they have a solid foundation. That’s where the Naked Brand comes in. The Naked Brand is all about the core elements of your brand—things like your core values, mission, and vision. These are the things that define who you are as a brand. And once you have these things figured out, you can start thinking about the fun stuff—like your logo.

So, in this book, we’re going to focus on the basics. We’ll talk about the core elements of your brand that you need to have in place before you can even think about designing a logo. These are the things that will help you create a brand that’s not just visually appealing, but also meaningful and authentic. And that, my friend, is the key to building a successful brand.